Championing Social Justice

Championing Social Justice

Dr Clifford Jani was awarded a PhD in Culture, Communication and Media Studies for his study on Afrophobia.

Passionate about social justice, he believes that tackling Afrophobia is crucial to promote equality, deconstruct stereotypes and promote inclusive societies.

The study deepens knowledge of Afrophobia, a particular form of racism that targets people of African descent. It clarifies the ways in which Afrophobic discourses and feelings are unintentionally or purposely spread through the media. This is essential to develop strategies that promote empathy instead of inhibiting it.

‘My research may provide direction for more responsible and truthful media representations of people of African descent. This might promote a more inclusive public conversation, support good narratives, and reduce negative preconceptions.’

He commented that researching such a phenomenon can be emotionally draining, exposing one to trauma, injustice, and discrimination. It was thus important for him to practice self-care.

On the positive side, collaborating with other scholars and engaging with diverse voices and experiences led to personal growth.

Jani established clear boundaries between research, work, and family time.

‘My family and friends provided emotional support during challenging times. I promoted mental well-being through healthy eating, exercise, and engaging in mental activities,’ he added.

His future plans include undertaking postdoctoral research, gaining additional experience and building a stronger academic portfolio.

His supervisor, Professor Lauren Dyll said: ‘I am delighted at Jani’s achievement. He dedicated both his masters’ and doctoral research to investigating the power of discourses that are potentially harmful in the context of Afrophobia. We need more of this type of research so that strategies can be developed on how to mitigate against these othering narratives.’

Jani encouraged his peers to remain genuinely curious and passionate about their research topic. ‘The journey can be long and challenging, but maintaining a sense of curiosity and excitement can help keep you motivated and engaged.’

Words: Sinoyolo Mahlasela

Photograph: Sethu Dlamini