Workshop Highlights Sustainable ECD Practices
Early Childhood Development (ECD) is not only about nurturing young minds; it is also about building sustainable programmes and centres that can continue serving communities for years to come.
This was one of the key messages emerging from a recent workshop organised by the University of KwaZulu-Natal’s (UKZN) School of Education, Early Childhood Education (ECE) and the KwaZulu-Natal ECD Collaboration Network, which brought together practitioners and stakeholders committed to strengthening the sector. The workshop provided practical insights into marketing, networking and sustainability, equipping participants with tools to grow and sustain their centres.
The workshop was facilitated by Dr Ashnie Mahadew, senior lecturer in UKZN’s ECE Discipline, and Ms Scilla Edmonds, entrepreneur and Director of Sustainably Yours.
A central theme of the workshop was marketing and how ECD centre owners and managers can view their centres not only as places of learning and care, but also as organisations that require strategic promotion and long-term sustainability.
Regional Manager at ECD Grow, Ms Tara Rosser challenged participants to “begin thinking like marketers” by understanding who their ideal customers are and tailoring their services and communication to meet the needs of the families and communities they serve. She also shared practical strategies for attracting new families, setting clear marketing goals and retaining enrolments.
During a hands-on session led by Ms Kate Baker, Principal of Makabongwe ECD Centre, there was a creative demonstration of how graphic design platforms can be used to create professional posters, flyers and promotional materials. Her presentation highlighted that effective marketing is achievable regardless of budget and that centres can develop attractive content that resonates with their communities.
The role of digital engagement was explored by Ms Bilkish Vawda, Principal of Pretty Palms Preschool, who focused on the growing importance of social media marketing. Participants learnt how platforms can help centres increase visibility, connect with families and strengthen their reputation.
The workshop concluded with a session on networking presented by Ms Romany Roberts, Principal of Sunbeam Educare, and Ms Mari van der Merwe, Executive Director of Communities, Children and Responsible Care. They highlighted the value of building meaningful relationships with fellow practitioners, community organisations, businesses and funders.
Participants were reminded that in the ECD sector, collaboration is not a luxury but a lifeline, and that strong partnerships are essential for the growth and sustainability of ECD centres.
Reflecting on the workshop, Dr Zanele Zama, a lecturer in ECD, said: “Quality early childhood education requires more than good intentions. It depends on strong leadership, sustainable practices and a community willing to learn from and support one another. The ECD Collaboration’s work is making a meaningful difference for practitioners, centres and the young children they serve.”
Words: NdabaOnline
Photographs: Supplied
