Promoting Durban as a gay and lesbian friendly tourism destination was the focus of discussions at the KwaZulu-Natal Gay and Lesbian Tourism Association’s (KZNGALTA) first Strategic Planning Workshop held at the UKZN School of Law.
Also debated was the aim of the association to educate the KwaZulu-Natal Provincial tourism community about the benefits of niche-marketed gay and lesbian tourism.
School of Law academic and KZNGALTA Chairperson Mr Shaun Kruger said the Association wanted to liaise and advise the KZN Tourism Authority on its broader tourism development strategy and specifically on those aspects involving or aimed at gay and lesbian tourists and tourism products.
‘Seeing that 2014 was KZNGALTA’s 10th birthday, we decided to host a strategic workshop to assist in our Key Strategic Planning for 2015-2018 in the hope of realigning our marketing, projects and events with our own objectives, the needs of the Lesbian, Gay, Bisexual, Transgender an Intersex (LGBTI) community, the tourism orientated businesses in and around KwaZulu-Natal, the TKZN Strategic Plan 2013-2018 and Durban Tourism. This will in turn lead to the promotion of tolerance and acceptance of the gay and lesbian community as a positive contributor to society,’ said Kruger.
The workshop ended with the association agreeing to achieve their vision through close collaboration and engagement with all tourism stakeholders; expanding and diversifying its marketing strategies and guiding those of tourism bodies; ensuring representative and transformative policies were well implemented, monitored and evaluated; and promoting the holistic integration of the LGBTI market within the KwaZulu-Natal tourism sector.